Santa Monica is a beautiful beachfront city located in the western area of Los Angeles County. Positioned on the coast, the city is bordered by Pacific Palisades and Brentwood on the north, West Los Angeles and Mar Vista on the east, and Venice on the south. The city itself is home to one of the most affluent demographics in the nation, filled with executives, celebrities and other successful (typically young) professionals. The latest census placed the population of the city at just under 90,000, with a median household income of over $70,000. The city is typically one of the most educated in the country, with close to a quarter of the residents having graduate degrees.
Santa Monica is known as having a warm climate, and by the end of the nineteenth century it had already become a famous beach town and resort area. In the 1980’s, the city went through major remodeling in its downtown area that led to substantial job growth and an increase in the tourist industry. Currently, there are three major shopping districts in the city, with each having its own feel and unique personality. The downtown district contains the Third Street Promenade– an outdoor, walking-only shopping area that is one of the city’s major attractions. In addition to tourism, the city has a stake in the movie industry as well and hosts the Santa Monica Film Festival once a year.
Santa Monica is known as being one of the top sustainable cities in the entire nation. Every public building in the city uses renewable energy, and three out of every four public works cars in the city runs on alternative fuels. Thanks to the ocean breeze, the air is fresher and cleaner than most areas of Los Angeles and there is less smog. One area this environmental awareness can be seen is in the home design and remodeling industry. Whether it’s a whole home remodel, or just a kitchen and bathroom project, the city’s residents tend to pick a general contractor based on not only the quality of design, but on the materials he uses and the process he uses to undertake the project as well.